London Fragrance House IIUVO Drops Inaugural Cashmere Collection

London-based fragrance House IIUVO has written scent-driven storylines since 2015, communicating a thoughtful curation process led by music, film, and photography. Creative experiences define IIUVO’s immersive olfactory catalog, managed by co-founders Tomi Ahmed and Leo Gibbon.

IIUVO’s powerful creations embrace poetic happenings with complementary notes that ignite aromatic daydreams. The brand is moving away from fragrance to debut its inaugural apparel line, delivering a knitted collection drowned in cashmere.

The British imprint enters a new chapter with handmade knitwear to complement its striking scent lineup. Proudly produced by UK artisans, IIUVO’s three-item collection is minimalist in nature, starting with a subtle grey pullover adorned with a circular Intarsia logo. Long-eared headgear follows with waffle-knit beanies boasting multi-colored profile insignia. Finally, IIUVO finishes with a branded cashmere blanket to brighten your home.

Take a closer look at IIUVO’s debut clothing and accessories line in the gallery above. Items are available to shop now via the IIUVO website, with a Black Rave Hoody and Rave Eau de Parfum set to launch in 2024.