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WOOYOUNGMI FW24 Brings Seoul to Paris
Fashion

WOOYOUNGMI FW24 Brings Seoul to Paris

Capitalizing on the growing K-wave and fascination with K-culture around the world.

WOOYOUNGMI Opens New Flagship Store in Paris on Rue Saint-Honoré
Fashion

WOOYOUNGMI Opens New Flagship Store in Paris on Rue Saint-Honoré

The first South Korean brand to do so in the iconic fashion area.

WOOYOUNGMI SS24 Makes Jeju Island Its Muse
Fashion

WOOYOUNGMI SS24 Makes Jeju Island Its Muse

Taking on the contrasts of the island and applying it to the visual identity of the clothing.

WOOYOUNGMI Dissects Tailoring and Traditions for FW23
Fashion

WOOYOUNGMI Dissects Tailoring and Traditions for FW23

The South Korean label pulls off a masterclass in how to dress and manipulate proportions.

WOOYOUNGMI Celebrates 20 Years With SS23 Collection
Fashion

WOOYOUNGMI Celebrates 20 Years With SS23 Collection

HYPEBEAST gets a backstage first look at the collection during PFW.


WOOYOUNGMI FW22 Finds the Sweet Spot for Comfortable Layering and Soft Tailoring
Fashion

WOOYOUNGMI FW22 Finds the Sweet Spot for Comfortable Layering and Soft Tailoring

Favoring multi-colored knitwear and utilitarian silhouettes.

WOOYOUNGMI FW21 Informs a Fantastical Reimagining of the Dress Codes for the Great Outdoors
Fashion

WOOYOUNGMI FW21 Informs a Fantastical Reimagining of the Dress Codes for the Great Outdoors

A co-ed collection that consistently draws on the distinctive South Korean style energy.

Wooyoungmi Takes Luxe Approach to Comfort With Half-Zip Fleece
Fashion

Wooyoungmi Takes Luxe Approach to Comfort With Half-Zip Fleece

Arriving in “Ivory” and Black colorways.

Can a Runway Show Work on Film?
Fashion

Can a Runway Show Work on Film?

Highlights from the first day of Paris’ Virtual Fashion Week.

Wooyoungmi Pays Reverence to the Late, Great David Bowie for SS19
Fashion

Wooyoungmi Pays Reverence to the Late, Great David Bowie for SS19

Including heritage prints, slim tailoring and shimmery glam accents.

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