Golden Goose Sold in €2.5B Deal & Drake Unveils NOCTA x Chrome Hearts in This Week's Top Fashion News

Summary

•  Golden Goose sells for €2.5B, while Saint Laurent and WOOYOUNGMI open major flagships.
•  ASICS debuts “Hyper Taping” tech, and Drake drops a $39k Chrome Hearts collab.
• A24’s Marty Supreme proves high-end movie merch is the new streetwear grail.

Golden Goose Sells Majority Stake to HSG in €2.5B Deal

The Italian luxury sneaker brand Golden Goose is entering a new era. Chinese private equity firm HSG has agreed to acquire a majority stake in the brand, valuing the company at approximately €2.5 billion. While a public IPO had been long-rumored, this private deal—which includes minority investments from Singapore’s Temasek and True Light Capital—signals a strategic pivot toward “next-generation luxury” growth. Despite the change in ownership, the brand’s core leadership remains intact; Silvio Campara continues as CEO, while former Gucci head Marco Bizzarri steps in as non-executive chairman. With revenues surging from €266 million in 2020 to a projected €655 million in 2024, the brand is doubling down on its signature “perfectly imperfect” aesthetic and artisanal Italian roots to fuel global expansion.

ASICS and Miyake Design Studio Launch the ISSEY MIYAKE FOOT Project

Japanese fashion powerhouses ASICS and Miyake Design Studio (MDS) have officially joined forces for a groundbreaking new venture: the “ISSEY MIYAKE FOOT” project. The collaborative debut features the “HYPER TAPING” sneaker, a radical silhouette that reimagines the human foot’s relationship with footwear. Inspired by the functional support of athletic taping, the design utilizes thick elastic bands that wrap around the foot for stability, sitting atop a performance-ready wrestling outsole and a responsive SPEVA midsole. First teased during the IM MEN Spring/Summer 2026 show at Paris Fashion Week, the model combines ASICS’ technical sports science with the experimental, body-centric philosophy of Issey Miyake. Set to release on January 5, 2026, the sneaker will be available in striking Green, Black, and Grey colorways, marking a new benchmark for innovative footwear.

Drake Launches Exclusive Nike NOCTA x Chrome Hearts Collection

Drake has taken luxury streetwear to unprecedented heights with the unveiling of a seismic three-way collaboration between Nike NOCTA and Chrome Hearts. This ultra-limited capsule is headlined by a show-stopping “Realtree” camo puffer jacket retailing for a staggering $39,000 USD. Far from standard outerwear, the jacket features a camouflage pattern meticulously constructed from Chrome Hearts’ iconic cross motifs etched into premium Italian leather, finished with sterling silver dagger zippers. The collection also includes more “accessible” heavyweight t-shirts and crewnecks featuring high-density co-branded graphics. Eschewing a traditional mass release, the drop has been handled with extreme exclusivity, available only through private “friends and family” channels and select Chrome Hearts flagship locations, cementing its status as a holy grail for high-end collectors.

Stocker Lee Architetti Designs WOOYOUNGMI’s New Monolithic Seoul Landmark

Seoul’s Itaewon district has a new architectural marvel: the second flagship store for WOOYOUNGMI. Designed by Swiss-Italian firm Stocker Lee Architetti, the building is envisioned as a “discreet urban monolith” that interacts uniquely with its curved site. The structure features a striking duality of materials, with a lower mass of textured, mineral-glazed concrete paired with an upper register of luminous glass blocks that act as a neighborhood lantern at night. Inside, the space flows across mezzanine levels that negotiate the area’s natural slope, creating a “quietly cinematic” retail experience where garments are encountered through a sequence of shifting heights. By utilizing an ascetic palette of stone, steel, and wood, the design avoids overt branding, instead focusing on spatial clarity and the brand’s dedication to material tactility.

Saint Laurent Rive Droite Debuts in Beijing Sanlitun

Saint Laurent has officially expanded its avant-garde “Rive Droite” concept into Asia with a massive new flagship in Beijing’s Sanlitun district. Under the creative direction of Anthony Vaccarello, the three-story space transcends traditional retail to serve as a multidisciplinary cultural hub where high fashion, contemporary art, and collectible design intersect. The building’s exterior features a unique corduroy-textured concrete façade, while the interior is filled with soft luminous panels and curated furniture by icons like Charlotte Perriand and Frank Lloyd Wright. To celebrate the opening, the Maison launched the “Saint Laurent Rive Droite Snow Edition,” a premiere collection of high-performance ski gear and winter essentials. Following the success of its Paris and Los Angeles predecessors, this location will host ongoing art collaborations and exclusive cultural programming.

Marty Supreme Rides a New Wave of Movie Merchandising

A24’s Marty Supreme is redefining the movie merchandise landscape through a “quality over quantity” strategy that has set the internet ablaze. Starring Timothée Chalamet, the film has leveraged the actor as a “de facto billboard,” frequently spotting him in various colorways of a $250 USD Nahmias windbreaker. Unlike the typical barrage of licensing deals, the campaign utilized a slow-drip strategy, seeding the exclusive jackets to high-profile figures like the Jenner sisters and Tom Brady. This selective approach has turned the merch into genuine fashion grails, with the jackets already fetching upwards of $1,000 on the secondary market. By partnering with emerging labels like Nahmias and Golf Wang, A24 is proving that cinematic marketing is most effective when it builds hype through organic cultural conversations rather than mass-market saturation.