From workwear to tailoring, everyday elegance is a continued theme for WOOYOUNGMI.
Inspired by early baseball uniforms and the Western tropes.
Capitalizing on the growing K-wave and fascination with K-culture around the world.
The first South Korean brand to do so in the iconic fashion area.
Taking on the contrasts of the island and applying it to the visual identity of the clothing.
The South Korean label pulls off a masterclass in how to dress and manipulate proportions.
HYPEBEAST gets a backstage first look at the collection during PFW.
Favoring multi-colored knitwear and utilitarian silhouettes.
A co-ed collection that consistently draws on the distinctive South Korean style energy.
Arriving in “Ivory” and Black colorways.