What the Tech

What the Tech? Paka Introduces Lightweight Puffer with Revolutionary Insulation, PAKAFILL®
Fashion 

What the Tech? Paka Introduces Lightweight Puffer with Revolutionary Insulation, PAKAFILL®

Presented by Paka
This alpaca-insulated jacket is now the warmest ethical option on the market — learn what’s behind the groundbreaking technology.

What the Tech? How IWC Schaffhausen's Ceratanium Turns Titanium Into Ceramic
Watches

What the Tech? How IWC Schaffhausen's Ceratanium Turns Titanium Into Ceramic

Presented by IWC Schaffhausen
A special alloy and plenty of heat allows IWC to make ceramic watches unlike any other.

What the Tech? The Apple Watch’s Straps Are More Than Just a Finishing Touch
Watches

What the Tech? The Apple Watch’s Straps Are More Than Just a Finishing Touch

Strap in as we dissect what makes Apple’s watch bands more than they seem.

What the Tech? Heron Preston’s 3D-Printed Shoe Manufacturer Could Change the World
Footwear 

What the Tech? Heron Preston’s 3D-Printed Shoe Manufacturer Could Change the World

For Zellerfeld, the HERON01 was just the start. Next, it wants 3D shoes on every foot.

What the Tech? Published By’s Bags Make use of Automotive Technologies
Fashion 

What the Tech? Published By’s Bags Make use of Automotive Technologies

The brand’s founders on looking to the car industry for the future of design.


What the Tech? Microorganism-Harvested AirCarbon Will Make Your Next Pair of Nikes
Footwear 

What the Tech? Microorganism-Harvested AirCarbon Will Make Your Next Pair of Nikes

Newlight Technologies’ CEO on molecule-extracted PHB and how this will make Nike, and fashion, carbon-negative.

What the Tech? Diving Into Vollebak’s Solar-Charged Outerwear
Fashion 

What the Tech? Diving Into Vollebak’s Solar-Charged Outerwear

Meet the London-based label creating “clothes from the future.”

What the Tech? On’s CloudTec Reaches New Heights on the CloudStratus 2
Footwear 

What the Tech? On’s CloudTec Reaches New Heights on the CloudStratus 2

The label has doubled up its proprietary technology to give runners more structure, comfort and support.

What the Tech? Ten C’s OJJ Fabric Is More Than Just Jersey
Fashion 

What the Tech? Ten C’s OJJ Fabric Is More Than Just Jersey

HYPEBEAST sits down with the brand’s creative director for a lesson in the art of material elevation.

What the Tech? Richard Mille's TPT Case Material Also Makes the World's Fastest Sailboats
Watches

What the Tech? Richard Mille's TPT Case Material Also Makes the World's Fastest Sailboats

Lightweight, tough and able to take on any number of styles, TPT is the composite to beat.

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