With stars rocking the biggest labels, from Louis Vuitton to Casablanca.
Watch the full five-minute speech here.
“I’m focused on creating timeless R&B music with the next generation of artists,” Diddy said in a statement.
Live from the MGM Grand Garden Arena in Las Vegas on May 15.
Meanwhile Diddy, Drake and Trey Songz backed Burna Boy’s new Project Protect initiative.