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Founded in 1924 by Rudolf Dassler, PUMA is a German sportswear brand best known for its athletic apparel and various sportswear goods. Though certainly a mainstay in the world of sports in its own right, the company has historic ties to adidas, whose founder is Dassler’s brother Adolf, also known as Adi. Following a deterioration of their relationship, the brothers went separate ways resulting in the formation of the two entities.