Lyndon Cormack

Lyndon Cormack is one half of the founding duo of Canadian luggage and accessories brand Herschel Supply Co., along with his older brother Jamie. The brothers led an active childhood in the foothills of the Rocky Mountains in Alberta, and Lyndon worked for Vans before founding Herschel Supply in 2009 with Jamie, upon recognizing a gap in the market for stylish yet affordable backpacks. The duo chose to name the brand after the rural village of Herschel, Saskatchewan where their great-grandparents immigrated from Wick, Scotland in 1906, and where the Cormack family lived for three generations until the brothers’ father left for university at the age of 18. The pair aggressively marketed at trade shows in the early years, pushing their brand of old-meets-new-world to fill the perceived gap, soon achieving a 900% growth rate in their first year, and 350% and 60% in subsequent years. Presently, Lyndon heads the company’s sales and marketing, and lives in Deep Cove, a suburb of Vancouver, BC.

Essentials: Lyndon Cormack of Herschel Supply Co.
Fashion 

Essentials: Lyndon Cormack of Herschel Supply Co.

The co-founder of the popular bag brand shares what he’s packing for his next trip.

The Evolution of Utility & Travel: A Conversation With Herschel Supply Co. on Its Latest WTAPS Collaboration
Fashion 

The Evolution of Utility & Travel: A Conversation With Herschel Supply Co. on Its Latest WTAPS Collaboration

Lyndon Cormack and Jon Warren on overlooked details, their approach to collaborations and more.

iHeartMedia Jumps Into the Streaming Game
Music 

iHeartMedia Jumps Into the Streaming Game

Apple and Spotify might have a major competitor soon.

Agenda and 'The Berrics' Launch New Media Platform "Agenda Emerge"
Fashion

Agenda and 'The Berrics' Launch New Media Platform "Agenda Emerge"

The new site features stories from the industry’s best, including Tinker Hatfield, Herschel Supply Co., and Shepard Fairey.

Agenda Long Beach 2015 Winter Recap
Fashion

Agenda Long Beach 2015 Winter Recap

Trade show season is back and in full effect. Kicking it off is the always favorite and

Essentials: Lyndon Cormack of Herschel Supply Co.
Fashion

Essentials: Lyndon Cormack of Herschel Supply Co.

Carving their own niche within the realm of travel goods, brothers Lyndon and Jamie Cormack have

Streetsnaps: Lyndon Cormack
Fashion

Streetsnaps: Lyndon Cormack

Location: Causeway Bay, Hong Kong

Herschel Supply Co. x New Balance Event Recap and Interview
Footwear Fashion

Herschel Supply Co. x New Balance Event Recap and Interview

With the release of the Herschel Supply Co. x New Balance collection, HYPEBEAST was given the

An Interview with Herschel Supply Co. Co-Founders Jamie and Lyndon Cormack
Fashion

An Interview with Herschel Supply Co. Co-Founders Jamie and Lyndon Cormack

Having developed a reputation and audience rapidly, Jamie and Lyndon Cormack, the brothers behind

 
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