Essentials: Lyndon Cormack of Herschel Supply Co.
Lyndon Cormack
Founder of Herschel Supply Co.
Profile
Description
Lyndon Cormack is one half of the founding duo of Canadian luggage and accessories brand Herschel Supply Co., along with his older brother Jamie.
The brothers led an active childhood in the foothills of the Rocky Mountains in Alberta, and Lyndon worked for Vans before founding Herschel Supply in 2009 with Jamie, upon recognizing a gap in the market for stylish yet affordable backpacks. The duo chose to name the brand after the rural village of Herschel, Saskatchewan where their great-grandparents immigrated from Wick, Scotland in 1906, and where the Cormack family lived for three generations until the brothers’ father left for university at the age of 18.
The pair aggressively marketed at trade shows in the early years, pushing their brand of old-meets-new-world to fill the perceived gap, soon achieving a 900% growth rate in their first year, and 350% and 60% in subsequent years. Presently, Lyndon heads the company’s sales and marketing, and lives in Deep Cove, a suburb of Vancouver, BC.
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