hype cog


HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel in 2002. The label aimed to fuse skateboarding, streetwear and sneaker fashion, and is inspired by vintage American craftsmanship, design and functionality. Before long, the store began producing in-house goods and debuted an apparel line. Hufnagel grew up skateboarding, and became a professional skateboarder at a young age, which allowed him to travel the world -- a period in which he was influenced by the products and lifestyle he wanted to share. He then opened up the first HUF shop in 2002 in San Francisco’s Tenderloin District, which sold hard-to-find goods.

Club 75 x HUF 2014 Summer Collection
HUF 2014 Summer Footwear
Cheech & Chong x HUF 2014 "420" Collection
COMMONN 2014 Spring/Summer Lookbook
The Chimp Store 2014 Spring/Summer 'Head'wear Lookbook
HUF 2014 Spring/Summer "Blossom" Pack
HUF x Monster Children "Australian For Tour" Video
Alive & Well x HUF 2014 Spring/Summer Video Lookbook
HUF 2014 Spring Delivery 2 Footwear
HUF 2014 Spring Delivery 2 Lookbook


Opening of HUF New York City flagship store
Opening of HUF Osaka


Opening of HUF Tokyo
HUF Los Angeles flagship store relaunches


Launch of HUF footwear; HUF skate team is launches


Launch of full inline HUF apparel collection


Opening of HUF San Francisco retail shop
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