hype cog


What's in the Pockets of LA's Most Stylish Men?
Tyler, The Creator Says Frank Ocean’s 'Blonde' Turned Him Into a “Fanboy”
See Gap in a New Light With Its Latest Menswear Designer Collaboration Collections
Watch Danny McBride and Walton Goggins Dress up as Mascots Gone Bad
Vince Staples Takes on "Every Healthy Snack"
Chance The Rapper Doesn't Need a Label for Success, and He Never Did
HYPES is a real time popularity metric informing readers of what is trending