Diddy Is Working on an App That Helps Find Black-Owned Businesses

He also discussed how he and Jay-Z are going to push the culture forward.

By
Music
56,088 Hypes 93 Comments

Diddy is the subject of the latest GQ cover story and during a conversation about “black excellence,” he shared that he wants to develop an app that will allow users to look up black-owned and black-friendly businesses in a city or neighborhood.

“This is not about taking away from any other community,” Diddy said. “We’ll still go to Chinatown. We’ll still buy Gucci! But the application will make it possible for us to have an economic community. It’s about blacks gaining economic power.” The app currently has no name and is still in development.

Puff — who is referred to as “Love” throughout the interview, a name he previously switched to last November — spoke on his conversations with JAY-Z and how their focus is on moving the culture forward through economic growth and community building. “I don’t believe in passiveness,” he said. “At some point there has to be some kind of fight. I feel like we’ve done a lot of marching. It’s time to start charging.” He later adds, “We’re into psychological warfare. The difference is, we’re not trying to hurt nobody.”

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

PREACH's First Capsule Showcases Bold Leather Pieces
Fashion 

PREACH's First Capsule Showcases Bold Leather Pieces

Presented by Preach
Designed with a west-coast aesthetic.

James Gunn Confirms 'Guardians of the Galaxy Vol. 3' Takes Place After 'Avengers 4'
Entertainment

James Gunn Confirms 'Guardians of the Galaxy Vol. 3' Takes Place After 'Avengers 4'

Someone in the crew may not be alive for it.

Japan Introduces "Supreme" Bullet Train for 2020 Olympics
Design

Japan Introduces "Supreme" Bullet Train for 2020 Olympics

Elevated rail transportation.


Off-White™ x Chrome Hearts Hoodies Drop in Miami Today
Fashion

Off-White™ x Chrome Hearts Hoodies Drop in Miami Today

Another chance at copping the limited-edition layers.

Four Tet Shares a New Track
Music

Four Tet Shares a New Track

He releases the track under an unintelligible alias.

A Look at the Possible New Tom Sachs x Nike Mars Yard Mid
Footwear

A Look at the Possible New Tom Sachs x Nike Mars Yard Mid

New and improved?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.