99 Years of 66ºNorth – the Coolest Thing to Come Out of Iceland in a Century
Fashion

99 Years of 66ºNorth – the Coolest Thing to Come Out of Iceland in a Century

From clothes for North Atlantic fishermen to fashion weeks around the world, Hypebeast spoke to the brand’s CEO and co-owner, Helgi Óskarsson, as it celebrates its near century long story.

Hed Mayner Embraces Change and Transition for FW25
Fashion

Hed Mayner Embraces Change and Transition for FW25

Oversized tailoring reimagined with urban sensibilities.

WOOYOUNGMI FW25 Collection Explores Modern Sophistication
Fashion

WOOYOUNGMI FW25 Collection Explores Modern Sophistication

From workwear to tailoring, everyday elegance is a continued theme for WOOYOUNGMI.

COMME des GARÇONS Previews FW25 Footwear Collaborations
Footwear

COMME des GARÇONS Previews FW25 Footwear Collaborations

Featuring exciting new projects with Nike, New Balance and ASICS.

Sacai Is Where the Wild Things Are for the FW25 Season
Fashion

Sacai Is Where the Wild Things Are for the FW25 Season

Bringing new Carhartt WIP, UGG and J.M. Weston collaborations to the forefront.

COMME des GARÇONS HOMME PLUS FW25: "To Hell With War"
Fashion

COMME des GARÇONS HOMME PLUS FW25: "To Hell With War"

Inside an industrial Parisian showroom, designer Rei Kawakubo presented a collection that altered classic army garbs with new textiles, patterns and helmets.


Hermès FW25 Collection Is Dynamic and Timeless
Fashion

Hermès FW25 Collection Is Dynamic and Timeless

Véronique Nichanian illuminates a gloomy Paris Fashion Week with a jockey-inspired collection.

Kim Jones Offers a Dramatic and Poetic Reimagination of House Codes for Dior FW25
Fashion

Kim Jones Offers a Dramatic and Poetic Reimagination of House Codes for Dior FW25

Taking inspiration from the house’s archives dating back to the ’40s.

Willy Chavarria's Paris Debut Was Romantic, Resilient and Real
Fashion

Willy Chavarria's Paris Debut Was Romantic, Resilient and Real

The back-to-back CFDA Menswear Designer of the Year commanded Europe’s greatest fashion stage with a tantalizing show about resistance and finesse, titled “Tarantula.”

Helly Hansen’s HH-118389225 Readies Innovative and Versatile Outerwear for FW25
Fashion

Helly Hansen’s HH-118389225 Readies Innovative and Versatile Outerwear for FW25

Balancing performance heritage with contemporary aesthetics.

NIGO Enlists Futura for KENZO FW25 Collection
Fashion

NIGO Enlists Futura for KENZO FW25 Collection

NIGO dives into his personal experiences and relationship with Futura, Japan, Paris and beyond to inform the key motifs of this collection.

Junya Watanabe MAN FW25 Is a Nod to the Rugged Gentleman
Fashion

Junya Watanabe MAN FW25 Is a Nod to the Rugged Gentleman

Debuting collaborations with Levi’s, New Balance, Filson and more.

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