ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

ASICS Brings Buffalo Plaid Flannel to the GEL-Lyte III
asphaltgold x ASICS GEL-Respector "Moonbeam"
Foot Locker to Release Exclusive PENSOLE x ASICS GEL-Lyte III
ASICS Transforms the GEL-Lyte III Into a Rugged Mid-Top
ASICS Adds Two New "Chameleoid Mesh" Silhouettes to Its Lineup
ASICS Give the GEL-Lyte Runner a Sleek Chameleon Makeover
ASICS Drops Two Vegetable-Tanned GEL-Lyte Vs
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