ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

ASICS Gets Festive With New GEL-Lyte "Christmas" Pack
Sneakersnstuff Unveils Its ASICS Tiger "Forest" Pack
ASICS Covers the GEL-Lyte V In "Agave Green"
Here's What the World Was up to When ASICS Tiger™ Launched Its GEL Technology
ASICS Tiger Commemorates a Milestone Anniversary With the GEL 30th Anniversary Pack
KICKS LAB. Crafts a "Hikeshi Hanten" Rendition of the ASICS GEL-Lyte III
A Closer Look at the monkey time x ASICS Tiger GEL-Lyte V
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