ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

KITH's Ronnie Fieg Recalls His Growth With ASICS in Latest "Food for Thought" Piece
The ASICS GEL-Lyte III Receives the Sneakerboot Treatment
ASICS Releases the GEL-Lyte V GORE-TEX Pack for Fall/Winter 2016
Another Look at the ASICS GEL-Respector's Lunar-Inspired Update
ASICS Takes a Look Back at the Development of GEL Cushioning
Ronnie Fieg Has Something Epic Coming up for His 50th Collab With ASICS
ASICS Celebrates the 30th Anniversary of GEL