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ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

A First Look at the Ronnie Fieg x ASICS GEL-Diablo
Beige Patent Leather Coats this ASICS GEL-Lyte III
Ronnie Fieg's Next Collaboration Will Be an ASICS GEL-Diablo
ASICS Drops an Outdoorsy Pack of GEL-Lyte Vs
7 Global Boutiques That Have Mastered the Art of Sneaker Collaborations
adidas Sues ASICS for Infringing on Various Tech Patents
ASICS Adds Reflectivity to the GEL-Kayano Trainer Knit
Limited Edt Links up With ASICS Tiger for Another Collaborative Collection
ASICS Drops Its Monochromatic "Bay" GEL-Kayano Trainer
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