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ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

A Closer Look at the Japanese Denim-Made ASICS GEL-Sight
ASICS Gives the GEL-Kayano Knit Two Colorful Makeovers
ASICS GEL-Respector "Japanese Garden" Brings the Zen for Spring
ASICS Tiger Taps Majid Jordan to Showcase Its New GEL-KAYANO TRAINER Knit Sneaker
PORTER & ASICS Team up for a Collaborative GEL-Kayano
Valentine's Day 2017 Gift Ideas
ASICS Drops a Suede-Constructed GEL-Respector Duo
ASICS Completes Its "Veg-Tan" Pack With the GEL-Respector
ASICS Unveils the Premium GEL-Lyte III "Veg-Tan"
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