ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

These Are the Brands That Are Winning This Marathon Season
ASICS GEL-Kayano Goes Bold in "Borealis"
The ASICS GEL-Sight Returns With an All-White Colorway
ASICS Drops the Patterned GEL-Lyte III "Flannel Tongue" for Fall
ASICS Introduces the GEL-Lyte V "Tartufo" Pack
ASICS GEL-Lyte III "Kingfisher"
colette Puts a Yukata-Inspired Spin on the ASICS GEL-Lyte V
The ASICS GEL-Respector "Clay" Is a Fall Treat
ASICS GEL-Lyte III "Moonwalker"