ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

ASICS GEL-Lyte V "Borealis"
ASICS Drops a Clean Off-White Colorway of the GEL-Lyte V
This Is How They Do the Massive YO'HOOD 2016 Event in Shanghai
ASICS Brings Buffalo Plaid Flannel to the GEL-Lyte III
asphaltgold x ASICS GEL-Respector "Moonbeam"
Foot Locker to Release Exclusive PENSOLE x ASICS GEL-Lyte III
ASICS Transforms the GEL-Lyte III Into a Rugged Mid-Top