ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

ASICS Brings Okayama Denim to the GEL-Sight
ASICS Adds the GEL-Sight to Its Summer-Ready "Blush" Pack
A Closer Look at the Souvenir Jacket-Inspired BEAMS x mita sneakers x ASICS GEL-Lyte III
ASICS Adds the GEL-Lyte V to This Summer's "Bright" Pack
ASICS GEL-Lyte III Reworked in Iconic "Tiffany" Aqua
The True Cost of Running Shoes
The Best ASICS GEL-Respectors to Date Drop This Summer
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