ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

ASICS Adds Two New "Chameleoid Mesh" Silhouettes to Its Lineup
ASICS Give the GEL-Lyte Runner a Sleek Chameleon Makeover
ASICS Drops Two Vegetable-Tanned GEL-Lyte Vs
mita sneakers Teams up With ASICS for a Lotus Pond-Inspired GT-COOL XPRESS
A Closer Look at the Packer Shoes x ASICS "Game. Set. Match." Footwear Collection
Packer Shoes x Mitchell & Ness x ASICS 2016 Summer "Game. Set. Match." Collection
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