With sweatshirts, T-shirts, tote bags, caps and pouches covered in beaded and embroidered takes on Sanrio’s famous characters.
Celebrating the character’s upcoming 50th birthday.
In celebration of the brands 30th anniversary.
Appearing alongside the new adidas Crazy Infinity, JJJJound x Vault by Vans, Salehe Bembury x Crocs, Sanrio x Converse and more.
Featuring Cinnamoroll, My Melody and Hello Kitty.
Featuring a lace chain and bow charm.
Featuring the Advisory Board Cyrstals graphic-print hoodie.
Look for it at New York Comic Con booth #2900.
Featuring looks on the Superstar, Forum Low and Astir.
HYPEBEAST staff members share what they’ve rotated in the year’s first six months.
The iconic Sanrio character’s face dresses up the base in all-over fashion.
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