After a two-year dispute to acquire the branding back from Nike.
Federer’s first signature shoe with On is a ’70s-style tennis sneaker with modernized tech.
In an exclusive interview with HYPEBEAST, Federer and On talk about the release of The Roger.
Naomi Osaka, LeBron James and Tiger Woods also make it on this year’s top 10.
After signing a sponsorship deal with UNIQLO two years ago.
Taking place five days before the Australian Open.
The 10 athletes collectively made $6.1 billion USD.
“There is no other Swiss person in the world as well known as Roger Federer.”
As the tennis star explains his investment in On.
Federer will also be holding a talk at the label’s New York flagship.
Following the longest final in Wimbledon history.
Alongside a “GOROGER” merch capsule.
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