UNIQLO Debuts New Kit for Roger Federer Ahead of Wimbledon
Alongside a “GOROGER” merch capsule.
With Wimbledon set to begin next week, UNIQLO has unveiled new game wear for Roger Federer and Kei Nishikori. The new game wear items were designed at the Japanese brand’s Research and Development center in Paris, which is overseen by Artistic Director Christophe Lemaire, in consultation with the two players.
The polo that will be worn by Roger Federer during the tournament is designed with a classic cutaway collar, with its white base subtly offset with brown detailing on the collar and sleeves. For Kei Nishikori, UNIQLO has added pastel blue piping across the chest in a horizontal line.
Speaking about the new game wear, Federer added that “I still clearly remember the excitement of first walking on court in UNIQLO at last year’s Wimbledon Championships. I‘m thankful to the design team at UNIQLO, and I appreciate UNIQLO’s efforts to have a vision beyond sports through its LifeWear philosophy. I’m looking forward to this year’s outfit as well as the many more opportunities to come.”
In addition to the kits that will be worn by Federer and Nishikori, UNIQLO has also debuted a new capsule of merch in honor of the Swiss tennis legend. The capsule comes after the label announced that it had “no plans” to acquire the “RF” logo from Nike. Instead, the collection features backwards “GOROGER” branding, focusing on the word “go.”
The “GOROGER” items are available from UNIQLO now, while the game wear for Roger Federer and Kei Nishikori will release via the brand’s web store on July 1, the same day that Wimbledon begins.
In other UNIQLO news, the brand recently announced a collaboration with Peter Saville.
