Takayuki Fujii

Takayuki Fujii

Creative Director of nonnative

Profile

Industries
Contemporary
Headquarters Nara, Japan

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Description

Takayuki Fujii is a Japanese fashion designer and the creative director of contemporary label nonnative. Born in Nara, Fujii found a passion for menswear in the first year of middle school, moving to Osaka to be closer to the urban fashion scene. After tiring of Osaka, Fujii moved to Tokyo to study fashion design under the Scenography department of the Musashino Art University in Tokyo, before dropping out of university in his sophomore year. He then worked as a sales assistant at BEAMS before joining the SILAS fashion label. While working there, Fujii met nonnative founder Satoshi Saffen, whose office was in the same building and asked if Fujii would help expand the brand’s offerings from its initial range of graphic T-shirts. Thus, Fujii joined the brand in 2001 as its creative director, bringing overseas influences informed by his extensive travelling, particularly from Europe and the United States. Under his creative direction, nonnative’s aesthetic is marked by its reinterpretation of traditional work- and outerwear with subtle military hints, combined with premium materials and textiles.
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Latest Collections

nonnative and UNDERCOVER Connect for OZISM Collection
Fashion

nonnative and UNDERCOVER Connect for OZISM Collection

Painting “Portraits of Modern Japanese” with a tribute to film director Yasujirō Ozu.
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4,118 Hypes   1 Comments
nonnative & Outdoor Products Revamp Iconic Bag Models
Fashion

nonnative & Outdoor Products Revamp Iconic Bag Models

Improving functionality and comfort while maintaining a simple aesthetic.
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2,395 Hypes   0 Comments
nonnative Releases Its 2016 Fall/Winter "DICOROS Solo" Outerwear
Fashion

nonnative Releases Its 2016 Fall/Winter "DICOROS Solo" Outerwear

Featuring utilitarian and military detailing.
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3,177 Hypes   0 Comments
nonnative Releases Part Two of Its "Back to Everyday People" Short Film Series
Fashion

nonnative Releases Part Two of Its "Back to Everyday People" Short Film Series

Abstract and bizarre.
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858 Hypes   0 Comments
HAVEN x nonnative 10th Anniversary “BLACKED OUT DECADE” Collection
Fashion

HAVEN x nonnative 10th Anniversary “BLACKED OUT DECADE” Collection

Fusing Canadian heritage with Japanese sensibilities.
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2,566 Hypes   0 Comments
nonnative Releases Striking 2016 Fall/Winter Visual, 'Back to Everyday People'
Fashion

nonnative Releases Striking 2016 Fall/Winter Visual, 'Back to Everyday People'

Drawing visual aesthetics from classic samurai films.
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1,570 Hypes   0 Comments
nonnative Puts Its Own Spin on the Converse Pro Leather
Footwear

nonnative Puts Its Own Spin on the Converse Pro Leather

Designer Takayuki Fujii offers up a glimpse of the Fall/Winter 2016 release.
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3,721 Hypes   0 Comments
Six Stories of GORE-TEX: Takayuki Fujii of nonnative
Fashion

Six Stories of GORE-TEX: Takayuki Fujii of nonnative

While GORE-TEX is certainly renowned for keeping weekend adventurers dry and comfortable in the
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4,493 Hypes   0 Comments
 
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