Takayuki Fujii

Takayuki Fujii is a Japanese fashion designer and the creative director of contemporary label nonnative. Born in Nara, Fujii found a passion for menswear in the first year of middle school, moving to Osaka to be closer to the urban fashion scene. After tiring of Osaka, Fujii moved to Tokyo to study fashion design under the Scenography department of the Musashino Art University in Tokyo, before dropping out of university in his sophomore year. He then worked as a sales assistant at BEAMS before joining the SILAS fashion label. While working there, Fujii met nonnative founder Satoshi Saffen, whose office was in the same building and asked if Fujii would help expand the brand’s offerings from its initial range of graphic T-shirts. Thus, Fujii joined the brand in 2001 as its creative director, bringing overseas influences informed by his extensive travelling, particularly from Europe and the United States. Under his creative direction, nonnative’s aesthetic is marked by its reinterpretation of traditional work- and outerwear with subtle military hints, combined with premium materials and textiles.

nonnative & Outdoor Products Revamp Iconic Bag Models
Fashion

nonnative & Outdoor Products Revamp Iconic Bag Models

Improving functionality and comfort while maintaining a simple aesthetic.

nonnative Taps Hurley for Its Special "23" Waves Collection
Fashion

nonnative Taps Hurley for Its Special "23" Waves Collection

“Amphibious” designs for both the city and the beach.

nonnative Presents a Vibrant 2017 Fall/Winter Video Lookbook
Fashion

nonnative Presents a Vibrant 2017 Fall/Winter Video Lookbook

Stay warm in pops of color for the upcoming cold weather season.

nonnative Releases Its 2016 Fall/Winter "DICOROS Solo" Outerwear
Fashion

nonnative Releases Its 2016 Fall/Winter "DICOROS Solo" Outerwear

Featuring utilitarian and military detailing.

nonnative Releases Part Two of Its "Back to Everyday People" Short Film Series
Fashion

nonnative Releases Part Two of Its "Back to Everyday People" Short Film Series

Abstract and bizarre.

HAVEN x nonnative 10th Anniversary “BLACKED OUT DECADE” Collection
Fashion

HAVEN x nonnative 10th Anniversary “BLACKED OUT DECADE” Collection

Fusing Canadian heritage with Japanese sensibilities.

nonnative Releases Striking 2016 Fall/Winter Visual, 'Back to Everyday People'
Fashion

nonnative Releases Striking 2016 Fall/Winter Visual, 'Back to Everyday People'

Drawing visual aesthetics from classic samurai films.

nonnative Puts Its Own Spin on the Converse Pro Leather
Footwear

nonnative Puts Its Own Spin on the Converse Pro Leather

Designer Takayuki Fujii offers up a glimpse of the Fall/Winter 2016 release.

Six Stories of GORE-TEX: Takayuki Fujii of nonnative
Fashion

Six Stories of GORE-TEX: Takayuki Fujii of nonnative

While GORE-TEX is certainly renowned for keeping weekend adventurers dry and comfortable in the

 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.