Shayne Oliver

Shayne Oliver

Founder of Hood By Air.

Profile

Industries
Streetwear
Founded 1988
Headquarters Minneapolis, MN, United States

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Description

American fashion designer Shayne Oliver is the founder and designer of New York City-based streetwear label Hood By Air. Born in Minnesota and raised in Trinidad and Brooklyn, Oliver attended both New York University and the Fashion Institute of Technologybut eventually dropped out. After saving up some money from DJ’ing, Oliver started creating pieces from what he could afford and eventually launched Hood By Air in 2006, which began as an underground label with small-scale production of sweatshirts and T-shirts. Recognized for aligning with the work of other high fashion heavyweights like Helmut Lang and Raf Simons, Oliver’s designs are known for constantly pushing the boundaries of design and proportions in sophisticated ways. Designs are uniquely androgynous in nature but still celebrate the beauty of both sexes as well as the sex-less. Oliver’s Hood By Air label eventually took off and exploded across the fashion scene. HBA guided the fashion industry’s visual shift from streetwear to higher, avant-garde extremities. The label has inspired a whole genre of designers besotted with the brand’s experimental use of textiles, print and execution. Featuring premium materials and progressive silhouettes, Oliver’s pieces capture opposing themes of sensuality and hardness, androgyny and masculinity. HBA has garnered a cult-like following and has received praise from famous artists which includes the likes of Kanye West, A$AP Rocky, Kendrick Lamar, Rihanna and Ciara. The brand’s collaborations include a limited-edition skate deck with Selfridges and a collaborative boot with Forfex.
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Latest Collections

Longchamp By Shayne Oliver Serves Up ‘Realness’ and ‘Hiatus’ in NYC Pop-Up
Fashion 

Longchamp By Shayne Oliver Serves Up ‘Realness’ and ‘Hiatus’ in NYC Pop-Up

Presented by Longchamp
Launching on Friday, May 4th at 10:30 a.m. EST.
Presented by Longchamp /
15,261 Hypes   8 Comments
Diesel Debuts Shayne Oliver's Inaugural Red Tag Project Collection
Fashion

Diesel Debuts Shayne Oliver's Inaugural Red Tag Project Collection

The Hood by Air founder takes the brand’s denim in new directions.
By /
8,418 Hypes   7 Comments
Diesel Announces Shayne Oliver Collaboration
Fashion

Diesel Announces Shayne Oliver Collaboration

Introducing the Red Tag Project.
By /
8,017 Hypes   10 Comments
The Top 10 Runway Shows of 2017
Fashion 

The Top 10 Runway Shows of 2017

A year of spectacle, rebranding, and challenging conventions
By /
19,360 Hypes   5 Comments
Helmut Lang's Spring/Summer 2018 Is Available to Purchase Online Now
Fashion

Helmut Lang's Spring/Summer 2018 Is Available to Purchase Online Now

Get your hands on Shayne Oliver’s first full collection.
By /
4,893 Hypes   0 Comments
This Editorial Takes Another Look at Helmut Lang's Capsule of Remade Archive Pieces
Fashion

This Editorial Takes Another Look at Helmut Lang's Capsule of Remade Archive Pieces

More classic pieces from the brand.
By /
3,052 Hypes   0 Comments
Shayne Oliver Talks Collaboration and Community With Hans-Ulrich Obrist
Fashion

Shayne Oliver Talks Collaboration and Community With Hans-Ulrich Obrist

“I had been screaming that I wanted to work with Helmut Lang for so long, and everyone was turning a deaf ear on me.”
By /
2,521 Hypes   0 Comments
Helmut Lang's "Autumn Tour" Capsule by Shayne Oliver Is Now Available
Fashion

Helmut Lang's "Autumn Tour" Capsule by Shayne Oliver Is Now Available

For all the ravers out there.
By /
3,677 Hypes   0 Comments
Arca & Shayne Oliver Return as Wench With Two New Music Videos
Music

Arca & Shayne Oliver Return as Wench With Two New Music Videos

A follow-up to last year’s “Sick.”
By /
3,136 Hypes   0 Comments
Helmut Lang Is Here to Make New York Fashion Great Again
Fashion 

Helmut Lang Is Here to Make New York Fashion Great Again

Can NYFW be saved? Shayne Oliver thinks so.
By /
8,944 Hypes   0 Comments
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