Diesel Debuts Shayne Oliver's Inaugural Red Tag Project Collection

The Hood by Air founder takes the brand’s denim in new directions.

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Fashion
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After teasing the collaborative project in late February, Diesel revealed its debut Red Tag Project collection at Paris Fashion Week, designed by Shayne Oliver. Centering around a quartet of regional looks, the designs offer an unconventional take on Diesel’s signature denim and branding.

The capsule range centers around four designs, named for four major cities, with traditional Western clothing influencing the looks. Genderless styling is emphasized throughout the range, but “LONDON” and “NEW YORK” are modeled by a male and vice versa for “MILANO” and “PARIS.” Each the design goes all-in on denim, with matching washes showcased on outerwear, belts ties, shoes and shirts. Off-kilter touches like inverted knee pockets, zippered hems, patched denim detailing and overlaid chaps further elevate the goods, while graphic flair comes in the form of Diesel branding that appears on tall, heeled boots.

Check out the lookbook above and watch models wearing the clothing attempt to balance on a shifting platform below. For more cutting-edge fashion from Paris, check out Balenciaga’s Fall 2018 presentation.

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