YZY Unveils New Collection by Gosha Rubchinskiy
A nine-piece collection in white, grey and black.
YZY has officially dropped its a new collection from its head of design Gosha Rubchinskiy. Gosha was appointed head of design of YZY almost a year ago. At the time, Ye‘s decision to name the Russian designer as its new creative lead for the brand was controversial, however the artist declared the appointment “a milestone in design history.” Prior Gosha’s role with YZY, he had just contributed to the design of the artwork for Ye and Ty Dolla $ign‘s joint album Vultures.
The label’s head of design returns with a follow-up to March’s “Gosha” drop with a nine-piece collection that sees staple wardrobe and everyday pieces arrive in a white, grey and black color scheme. Taking on the form of tight-fitting t-shirts, cropped hoodies, sweatpants, shorts and socks, the collection incorporates Cyrillic typography that pays homage to the famed American newspaper, The New York Herald Tribune as well as taking inspiration from Jean-Luc Godard’s film Breathless.
The collection is available now online at YZY with each item retailing for $20 USD, once again.
