Ye Names Controversial Designer Gosha Rubchinskiy New YEEZY Head of Design

“The arrival of this legendary Russian designer at YEEZY, the pre-eminent global brand in music and fashion, is a milestone in design history.”

Fashion
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Shaking up the fashion world once again, Ye has just announced the naming of controversial designer Gosha Rubchinskiy as the new YEEZY Head of Design. Taking to X, Ye shared as an official release that read, “YEEZY welcomes Gosha Rubchinskiy as its new Head of Design today. The arrival of this legendary Russian designer at Yeezy, the pre-eminent global brand in music and fashion, is a milestone in design history.”

The 38-year-old Russian fashion figure also shared a statement on Instagram. “We’re delighted to introduce the new direction of the Gosha Rubchinskiy fashion brand as an independent creative powerhouse. Stepping away from the Comme des Garçons and Rassvet family, our brand is forging its own path. Under Gosha’s creative leadership we are set to embrace exciting new projects and collaborations that embody our spirit of independence and creative drive. We’re thankful for the continuous support from our community that fuels our journey.”

Gosha Rubchinskiy most recently contributed to the design of the artwork for Ye and Ty Dolla $ign’s joint album Vultures.

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