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The Hundreds

The Hundreds

Profile

Industries
Streetwear
Founded 2003
Headquarters Los Angeles, CA, United States

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Description

The Hundreds is the world’s first social merchandising company, founded in 2003 by Bobby Kim and Ben Shenassafar. The company is inspired by Californian street culture, and is considered a lifestyle project for Californian skateboarding, surfing, hip-hop and punk culture.
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Latest Collections

The Hundreds Tease New Osiris D3 Collaboration
Footwear

The Hundreds Tease New Osiris D3 Collaboration

The OG skate shoe returns.
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20.6K   10 Comments
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The Hundreds x The Shadow Conspiracy Unleash BMX Bike and Clothing Capsule
Fashion

The Hundreds x The Shadow Conspiracy Unleash BMX Bike and Clothing Capsule

Highlighting the early days of BMX culture.
By /
567   2 Comments
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An Industry Insider's Holiday Gift Guide 2018
Design

An Industry Insider's Holiday Gift Guide 2018

Fraser Cooke, Justin Saunders, Emily Oberg, Sarah Andelman and more share their picks.
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36.1K   7 Comments
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The Hundreds Commemorates ‘2001: A Space Odyssey’ With a Themed Collection
Fashion

The Hundreds Commemorates ‘2001: A Space Odyssey’ With a Themed Collection

Featuring trippy imagery based on key scenes.
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9.8K   18 Comments
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The Hundreds Taps 'Looney Tunes' for Military-Influenced Capsule
Fashion

The Hundreds Taps 'Looney Tunes' for Military-Influenced Capsule

Wile E. Coyote and the Road Runner duke it out once again.
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9.8K   25 Comments
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Business of HYPE With jeffstaple, Episode 16: Bobby & Ben Hundreds of The Hundreds
Business of HYPE

Business of HYPE With jeffstaple, Episode 16: Bobby & Ben Hundreds of The Hundreds

For the first time on ‘BoH,’ we hear two co-founders discuss their finely-balanced partnership.
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18.7K   10 Comments
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The Hundreds & Reebok Classics Unveil Two "Gemini" Workouts
Footwear

The Hundreds & Reebok Classics Unveil Two "Gemini" Workouts

Dropping in just a few days.
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5.7K   3 Comments
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The Hundreds & Amoeba Music Utilize Dip-Dye Designs for New Collaboration
Fashion

The Hundreds & Amoeba Music Utilize Dip-Dye Designs for New Collaboration

Celebrating the intersection of streetwear and music.
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5.2K   11 Comments
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The Hundreds Teases Graphic-Heavy 'The Karate Kid' Collaboration
Fashion

The Hundreds Teases Graphic-Heavy 'The Karate Kid' Collaboration

Daniel vs. Cobra Kai all over again.
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5.7K   4 Comments
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The Hundreds Celebrates Monster Trucks with New BIGFOOT Collaboration
Fashion

The Hundreds Celebrates Monster Trucks with New BIGFOOT Collaboration

One of the sports world’s wildest events.
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5.6K   18 Comments
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The Business of HYPE With jeffstaple, Episode 5: Mike Cherman, ICNY & Chinatown Market
Business of HYPE

The Business of HYPE With jeffstaple, Episode 5: Mike Cherman, ICNY & Chinatown Market

People say your brand dies when you go to Urban. To those, Mike Cherman says: “Enjoy making no money for the rest of your life.”
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27.7K   16 Comments
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To Survive, Streetwear Must Abandon Sexism
Fashion

To Survive, Streetwear Must Abandon Sexism

The “boys’ club” mentality puts the entire movement in danger.
By /
43.4K   180 Comments
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