Everything Dropping at HBX Archives This Week
Prada Top 100
Italian Luxury Label
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Description
Prada these days is synonymous with Miuccia Prada’s iconic, playful fashion creations ranging from lipstick skirts to flaming button-ups and, of course, those many nylon accessories. But the Italian company got its start as a leather goods emporium founded by Mario Prada, Miuccia’s grandfather, in 1913. Miuccia took the helm in 1978 to make it the fashion powerhouse it is today, and with the announcement of Raf Simons as co-creative director in 2019, the heritage brand is at the precipice of a new era.
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Latest Collections
Featuring the visvim x Takashi Murakami x Hiroshi Fujiwara Kiefer sneakers.
Featuring embroidered snowflakes, branding, and “December” scripture.
With Jacquemus x Nike taking the collab of the year spot.
Including a $17,000 USD FW01 “Riot! Riot! Riot!” T-shirt, Helmut Lang, Prada, Miu Miu, and even a fringed cowboy shirt.
Featuring JohnUNDERCOVER’s graphic-heavy coat from SS19.
The buzzy tank top was quick to shoot up to the top of the must-have list.
Another opportunity to join Prada Crypted’s tightknit community and access exclusive Prada events.
