LVMH Sales Slowed and Prada Crowned World’s Hottest Brand in This Week’s Top Fashion News
Prada Top 100
Italian Luxury Label
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Prada these days is synonymous with Miuccia Prada’s iconic, playful fashion creations ranging from lipstick skirts to flaming button-ups and, of course, those many nylon accessories. But the Italian company got its start as a leather goods emporium founded by Mario Prada, Miuccia’s grandfather, in 1913. Miuccia took the helm in 1978 to make it the fashion powerhouse it is today, and with the announcement of Raf Simons as co-creative director in 2019, the heritage brand is at the precipice of a new era.
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Featuring Dr. Martens’ collaborations with Rick Owens, WTAPS, A-COLD-WALL*, and JJJJound.
Replacing Gucci in the top spot, according to the Lyst Index.
Adding to the beefy catalog of colorways.
Featuring the Advisory Board Cyrstals graphic-print hoodie.
Miuccia Prada and Raf Simons’ “LET’S TALK ABOUT CLOTHES” collection reduces and tidies up a minimal uniform.
Comprising of a Nicolas Winding Refn-directed film and David Sims-shot visuals led by Vincent Cassel.
The Lunar New Year imagery stars Cai Xukun, Chunxia, Bai Yufan and Du Juan.
Prada will release its eighth exclusive Time capsule NFT collection on January 5, 2023.
Featuring the Daniel Arsham x Pokemon Pikachu large plush.
Co-CEO Patrizio Bertelli is also stepping down, signaling succession plans for the Italian luxury house.
