The Air Jordan 1 High FlyEase Lands in Vibrant “Yellow Ochre”
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
A utility-driven pair ready for warmer weather.
With Jordan Brand claiming three of the top five spots.
The black and yellow “Pollen” colorway of 2021 receives a golf conversion.
The Jordan Tatum 2 arrives in two initial colorways — “Vortex” and “Momma’s Boy.”
Featuring the Comme des Garçons Homme Plus x Nike Dunk High sneakers.
With highlights like the Air Jordan I High ‘85 “White/Metallic Burgundy,” Air Jordan IV “Bred Reimagined” and more.
With an official release date in early January 2024.
A homecoming for the former Fear of God Athletics president.
With releases from Cactus Jack x Nike, Joe Freshgoods x New Balance and more joining in on the festive fun.
Sotheby’s calls the shoe “exceptionally rare.”
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