Jordan Brand

Jordan Brand Top 10

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Air Jordan 7 "Miro" Set for Long-Awaited Return This June
Footwear

Air Jordan 7 "Miro" Set for Long-Awaited Return This June

The sneaker pays homage to the 1992 Dream Team and Spanish artist Joan Miró’s iconic “Woman and Bird” sculpture.

Union LA, fragment design, and Jordan Brand Unite in This Week's Best Footwear Drops
Footwear

Union LA, fragment design, and Jordan Brand Unite in This Week's Best Footwear Drops

Two of the trio’s long-awaited Air Jordan 1 colorways are set to be joined by Willy Chavarria x adidas, two Air Jordan 6 drops, LEGO x Crocs, and more.


J Balvin Spotted in Never-Before-Seen Air Jordan 4 at Super Bowl LX
Footwear

J Balvin Spotted in Never-Before-Seen Air Jordan 4 at Super Bowl LX

The Colombian superstar brings a vibrant energy to the iconic Jordan silhouette.

2014 vs. 2026: The 12-Year Evolution of Nike and Jordan Brand’s "Year of the Horse" Collections
Footwear

2014 vs. 2026: The 12-Year Evolution of Nike and Jordan Brand’s "Year of the Horse" Collections

Tracing the shift from maximalist storytelling to refined craftsmanship as the Chinese Zodiac completes a full rotation.

Jordan Brand Unveils The Tatum 4 "All-Star"
Footwear

Jordan Brand Unveils The Tatum 4 "All-Star"

Celebrating All-Star Weekend with a commemorative camo-clad performance silhouette.

Jordan Brand Introduces the Sleek Jordan Pointe in "Black/Sail"
Footwear

Jordan Brand Introduces the Sleek Jordan Pointe in "Black/Sail"

Offering a two-tone model for the balletcore-inspired silhouette.

Jordan Brand Brings Back the Air Jordan 5 "Wolf Grey" for 2026
Footwear

Jordan Brand Brings Back the Air Jordan 5 "Wolf Grey" for 2026

The fan-favorite non-OG colorway returns for its 15th anniversary with classic 2011 detailing.

BAPE and adidas are World Cup-Ready in This Week's Best Footwear Drops
Footwear

BAPE and adidas are World Cup-Ready in This Week's Best Footwear Drops

NikeSKIMS is also making noise this week alongside Salehe Bembury x PUMA, Kith x Salomon, and more.

Jordan Brand Expands Golf Lineup With "Photodust Khaki" Fadeaway Bag
Golf

Jordan Brand Expands Golf Lineup With "Photodust Khaki" Fadeaway Bag

A premium stand bag blending heritage design with fairway functionality.

Official Images of the Air Jordan 4 "Lakeshow"
Footwear

Official Images of the Air Jordan 4 "Lakeshow"

A sophisticated, indigo-leaning take on classic Showtime colors.

The fragment design x Union LA x Air Jordan 1 High OG "Varsity Red/Sport Royal" Officially Surfaces
Footwear

The fragment design x Union LA x Air Jordan 1 High OG "Varsity Red/Sport Royal" Officially Surfaces

Launching this February to coincide with NBA All-Star Weekend.

The 10 Biggest Footwear Moments From Paris Fashion Week FW26
Footwear

The 10 Biggest Footwear Moments From Paris Fashion Week FW26

From the debut of Kiko Kostadinov x Crocs and JiyongKim x PUMA to more PAF x On and Song for the Mute x adidas.

 

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