Profile

Industries
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

HUF Rounds Out Summer With Pabst Blue Ribbon Collab
Fashion

HUF Rounds Out Summer With Pabst Blue Ribbon Collab

Celebrating various iconic American pastimes.

Steven Harrington Debuts a New Character in His Collaboration With HUF
Art

Steven Harrington Debuts a New Character in His Collaboration With HUF

Introducing Doobie the Skate Rat.


HUF Makes Big Homecoming to San Francisco With New Flagship Store
Fashion

HUF Makes Big Homecoming to San Francisco With New Flagship Store

Set to open on August 7.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring sacai, Dior, YEEZY Gap and more.

HUF’s Fall 2021 Collection Is All About Lighting Up the Dark
Fashion

HUF’s Fall 2021 Collection Is All About Lighting Up the Dark

Inspired by technology vs. nature.

Sole Mates: Hanni El Khatib and the Nike Air Zoom Flight 95
Footwear

Sole Mates: Hanni El Khatib and the Nike Air Zoom Flight 95

The HUF brand director and Innovative Leisure co-owner discusses his love of basketball shoes, the memorable collaborations he’s worked on and more.

HUF's Unmistakable "Plantlife" Pattern Graces 420-Friendly Modernica Furniture
Design

HUF's Unmistakable "Plantlife" Pattern Graces 420-Friendly Modernica Furniture

A handmade chair and table enlivened with some very green accents.

HUF Taps Iconic NYC Artist Eric Haze for Latest Capsule Collection
Fashion

HUF Taps Iconic NYC Artist Eric Haze for Latest Capsule Collection

Featuring a special tribute to the late Dust La Rock.

HUF Releases "Year of the Ox" Apparel Collection in Honor of Chinese New Year
Fashion

HUF Releases "Year of the Ox" Apparel Collection in Honor of Chinese New Year

Graphic hoodies, long sleeve tees, socks and more are included in the capsule.

HUF and Cult Crew Team Up For BMX-Inspired Cruiser Bike and Apparel Collection
Fashion

HUF and Cult Crew Team Up For BMX-Inspired Cruiser Bike and Apparel Collection

The full collection is repleted with influences of 80’s BMX-culture and vintage Japanese dirt bike gear.

HUF Pays Homage to Kill Bill Films With Latest Capsule
Fashion

HUF Pays Homage to Kill Bill Films With Latest Capsule

Featuring visuals and motifs from the famed Quentin Tarantino series.

HUF and FIRST DOWN Drop Two-Piece Capsule Collection
Fashion

HUF and FIRST DOWN Drop Two-Piece Capsule Collection

Comprising a Bubble Down Jacket and a down-filled muffler scarf.

 

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