Profile

Industries
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, BAPE, HUMAN MADE, CPFM, Palace and more.

HUF Pays Tribute to 25th Anniversary of 'Pulp Fiction' With Graphic-Heavy Collaboration
Fashion

HUF Pays Tribute to 25th Anniversary of 'Pulp Fiction' With Graphic-Heavy Collaboration

Streetwear pieces featuring the film’s famous characters.


HUF Taps Graffiti Artist It's A Living for "Drip-Script" Capsule Collection
Fashion

HUF Taps Graffiti Artist It's A Living for "Drip-Script" Capsule Collection

Featuring skate decks, hoodies, long sleeves & more.

HUF Opens New Flagship Store in Brooklyn
Fashion

HUF Opens New Flagship Store in Brooklyn

The second New York location & 15th store worldwide.

HUF Hits Brooklyn for Holiday 2019 Lookbook and Campaign
Fashion

HUF Hits Brooklyn for Holiday 2019 Lookbook and Campaign

Inspired by Americana.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Dior, BAPE, Saint Laurent and more.

HUF Releases Heavy Metal-Inspired Capsule Honoring Artist Frank Frazetta
Fashion

HUF Releases Heavy Metal-Inspired Capsule Honoring Artist Frank Frazetta

Drawing from the fantasy creative’s previous works.

The New HUF and JanSport Bag Collection Is Made for Modern Explorers
Fashion

The New HUF and JanSport Bag Collection Is Made for Modern Explorers

Presented by HUF
Meeting the needs of urban adventurers and outdoor enthusiasts.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Saint Laurent, Jordan Brand, Drew House and more.

HUF & Haroshi Come Together for on a "Hot Pink" Vinyl Middle Finger
Art

HUF & Haroshi Come Together for on a "Hot Pink" Vinyl Middle Finger

The third colorway from the collaborative relationship.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Takashi Murakami, KAPITAL, Y-3, NUMBER (N)INE and more.

HUF Partners With the Harold Hunter Foundation for Limited Capsule Collection
Fashion

HUF Partners With the Harold Hunter Foundation for Limited Capsule Collection

In honor of the late skateboarder and actor.

 

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