Profile

Industries
Founded 2006
Headquarters Stockholm, Sweden

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Description

Byredo is a fragrance house company founded by Ben Gorham, in 2006. The brand’s unique identity comes from a balance of Scandinavian ethos of simplicity and reduction, with a sense of eclecticism and adventure. In addition to stocking its products at department stores and boutiques such as Barney’s, Liberty, & Bon Marche.
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Latest Collections

Byredo and Craig McDean Team up on New Photography Book
Fashion

Byredo and Craig McDean Team up on New Photography Book

With an accompanying line of merch.

How to Buy a Fragrance
Fashion

How to Buy a Fragrance

A beginner’s guide to the most ephemeral of accessories.


Seven Signature Scents to Try This Fall
Fashion

Seven Signature Scents to Try This Fall

Featuring IIUVO, Aesop, Le Labo, Byredo & more.

Byredo Launches Handcrafted 'Solaires' Eyewear Collection
Fashion

Byredo Launches Handcrafted 'Solaires' Eyewear Collection

Featuring ‘The Engineer,’ ‘The Bohemian’ and ‘The Certified Pilot.’

Byredo Showcases Basketball Sneaker at BYPRODUCT Vol. 1 SS20 Show
Fashion

Byredo Showcases Basketball Sneaker at BYPRODUCT Vol. 1 SS20 Show

Also delivering a host of suits, hats and bags.

The Best Travel Skincare Products to Pack for Your Next Vacation
Travel

The Best Travel Skincare Products to Pack for Your Next Vacation

Carry-on friendly products for those long-haul flights.

Byredo Plans to Be Around for the Next 100 Years
Fashion

Byredo Plans to Be Around for the Next 100 Years

Founder Ben Gorham talks competitiveness, Chanel and his newly-opened London flagship store.

Off-White™ x BYREDO Unveil Every Single Product from Their "Elevator Music" Collab
Fashion

Off-White™ x BYREDO Unveil Every Single Product from Their "Elevator Music" Collab

Inspired by Carsten Höller’s 2004 work “The Elevator.”

Byredo to Open London Store This Year
Design

Byredo to Open London Store This Year

Taking over a three-storey townhouse.

An Off-White™ x Byredo Collaboration Is on the Way
Fashion

An Off-White™ x Byredo Collaboration Is on the Way

“Elevator Music.”

You Can Soon Smell Like IKEA
Design

You Can Soon Smell Like IKEA

Byredo is bottling IKEA’s scent.

Oliver Peoples Links up With Byredo for Another Collection
Fashion

Oliver Peoples Links up With Byredo for Another Collection

Expanding on their original collection.

 

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