Profile

Founded May 13, 2006
Headquarters Boston, MA, United States

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Description

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.
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Latest Collections

Bodega x Reebok 2015 Ventilator
Footwear

Bodega x Reebok 2015 Ventilator

Bodega reprises its relationship with Reebok for a new summer release.

A Closer Look at the Bodega x adidas Consortium ZX Flux "BDGA"
Footwear

A Closer Look at the Bodega x adidas Consortium ZX Flux "BDGA"

Bodega reimagines the popular shoe, taking inspiration from ‘2001: A Space Odyssey Film’


Bodega x adidas Consortium ZX Flux "BDGA"
Footwear

Bodega x adidas Consortium ZX Flux "BDGA"

Bodega and adidas Consortium finally unveil their special ZX Flux collaboration.

Bodega x adidas Consortium ZX Flux Teaser
Footwear

Bodega x adidas Consortium ZX Flux Teaser

Is Bodega working on a Bruins-inspired colorway of the ZX Flux?

SSUR*PLUS 2015 Summer "Cornerstore" Collection
Fashion

SSUR*PLUS 2015 Summer "Cornerstore" Collection

Celebrating its own street-bred aesthetics, SSUR have worked up a new collection titled

Bodega x Saucony Elite G9 Shadow 6 "Pattern Recognition" Pack
Footwear

Bodega x Saucony Elite G9 Shadow 6 "Pattern Recognition" Pack

For its latest Saucony Elite collab, Boston’s Bodega is set to drop a duo of “Pattern Recognition”

Raf Simons x Fred Perry 2015 Spring/Summer Editorial by Bodega
Fashion

Raf Simons x Fred Perry 2015 Spring/Summer Editorial by Bodega

Bodega has styled another editorial as a part of its ongoing partnership with British heritage

Home Sweet Home: The Rise of In-House Brands

Home Sweet Home: The Rise of In-House Brands

The retail market is an extremely competitive one as everyone tries to carve out their piece of the

Bodega "Get Wet" Mixtape by Durkin
Music

Bodega "Get Wet" Mixtape by Durkin

As part of an ongoing “Get Wet” collaboration with ASICS, the Bodega team have put together a

Bodega x kumanokoido Teddy Bears
Design

Bodega x kumanokoido Teddy Bears

Bodega and handcrafted teddy bear company kumanokoido have released a collaborate teddy bear

Bodega x ASICS Gel Lyte V "Get Wet" Pack
Footwear

Bodega x ASICS Gel Lyte V "Get Wet" Pack

The latest release from the collaboration between Bodega and ASICS is the durable “Get Wet” pack,

Bodega x ASICS Gel Lyte V “Geocached”
Fashion

Bodega x ASICS Gel Lyte V “Geocached”

After previewing the Bodega x ASICS collaborative effort last week, we now take a closer look at

 

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