Bodega x Reebok Pump 25th Anniversary “1989”
Bodega
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Description
Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.
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Reebok first unveiled the Pump in 1989, a year synonymous with the golden era of hip-hop and
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A charrette of sorts that has seen Clearway Street’s finest team up with the likes of Reebok and
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Longtime collaborative partners Bodega and Saucony return this summer with their latest project: a
Sailing on the high winds of its apparel collaboration with Fred Perry, one of Boston’s finest
Boston-based retailer Bodega has announced its collection with iconic British label Fred Perry.
Bodega recently linked with artist David Buckley Borden exploring America’s historical conflicts
In spirit of this year’s Boston Marathon which looks past the tragedies of last year, Boston-based
Fresh off the full unveiling of its Reebok Instapump Fury collaboration, Boston retailer Bodega has
Following up Louisiana retailer Sneaker Politics’ successful Reebok Instapump Fury collaboration,
