Celebrating its own street-bred aesthetics, SSUR have worked up a new collection titled “Cornerstore.” Taking to a local New York bodega for the backdrop, the lookbook showcases updated streetwear staples fronted by loud designs in homage of the label’s East Coast roots. Standout pieces include a “Mota” all-over printed tee and shorts along with a graphic-heavy set littered with raw, lo-fi imagery of a store’s interior. Elsewhere, summer friendly tees feature SSUR’s gorilla mascot and other brand iconography. Shot by Akira Ruiz, check out the lookbook above and keep an eye out for the “Cornerstore” collection, available now from SSUR’s online store and all authorized SSUR retailers.
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