SSUR is a streetwear clothing label, founded by Ruslan Karablin. The branding name is derived from the backwards spelling of ‘RUSS’, which reflects Karablin’s Russian heritage. The label offers a range of hoodies, sweatshirts, T-shirts, socks, accessories, snap-back hats etc. SSUR garnered significant attention in the streetwear world for its release of ‘COMME des FUCKDOWN’ logos, as well as ‘COCO MADE ME DO IT’.
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