BEAMS Adds a Clean White and Gray Palette to the New Balance 2002R Mule
Beams Top 10
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Description
BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.
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Latest Collections
Available now exclusively via the Japanese retailer.
Featuring Supreme, NEEDLES, sacai, UNDERCOVER, and more.
Centered around oversize fits, madras plaid and alternate logo placements.
Featuring Supreme, Arc’teryx, KAWS, NEEDLES, Martine Rose, Palace, and more.
Inspired by the tones, patterns and panels of traditional Japanese boro textile working.
The slip-on kicks are designed to mimic the aesthetic of a painting.
The kicks feature a hemp build and come accompanied by beige overlays,
Introducing new school prep styles.
Both shoes — and their accompanying apparel — offer playful twists on traditional ivy style.
Introducing three limited-edition carrying options.
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