Profile

Founded 2013
Headquarters Diamond Bar, CA, United States

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Description

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.
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Latest Collections

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Louis Vuitton, Travis Scott’s CACTI and more.

Bait x Astro Boy Continues With Glow-in-the-Dark Apparel and a Kokies Figure
Fashion

Bait x Astro Boy Continues With Glow-in-the-Dark Apparel and a Kokies Figure

The next collection in the brands’ on-going partnership is available now.


8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Palace, BAPE, Brain Dead, Travis Scott x i-D and more.

BAIT Reimagines the 'Star Wars' Universe in Dynamic Manga Graphics
Fashion

BAIT Reimagines the 'Star Wars' Universe in Dynamic Manga Graphics

Boba Fett and Darth Vader loom large in the capsule collection, which spans T-shirts, hoodies and even a collectible figure.

UNDEFEATED x UFC Conor McGregor KOKIES Figures Release Ahead of UFC 257 Showdown
Toys

UNDEFEATED x UFC Conor McGregor KOKIES Figures Release Ahead of UFC 257 Showdown

“The Notorious” gets shaped into toy form ahead of his bout with Dustin Poirier.

BAIT Readies an 'Initial D' Apparel Capsule for Fans
Fashion

BAIT Readies an 'Initial D' Apparel Capsule for Fans

Accompanied by its upcoming Casio G-SHOCK DW5600 collaboration.

BAIT Turns G-SHOCK's DW5600 Into the Legendary AE86 From 'Initial D'
Watches

BAIT Turns G-SHOCK's DW5600 Into the Legendary AE86 From 'Initial D'

Sign up now for a chance to purchase one.

BAIT Returns With KOKIES for a New 'Street Fighter' Ryu Capsule
Fashion

BAIT Returns With KOKIES for a New 'Street Fighter' Ryu Capsule

The gray Ryu is limited to 300 pieces.

BAIT and Nike Japan Serve up Rare Kokiesland "A5 Wagyu AF1/1"
Footwear

BAIT and Nike Japan Serve up Rare Kokiesland "A5 Wagyu AF1/1"

This steak-inspired sneaker will drop exclusively at Tokyo Comic-Con.

BAIT Commemorates Bruce Lee's 80th Birthday With Launch of New "KOKIES" Collectibles Line
Design

BAIT Commemorates Bruce Lee's 80th Birthday With Launch of New "KOKIES" Collectibles Line

The “KOKIES” line is an extension of many “gift with purchase programs” between BAIT and Nike.

Celebrating the 10th Anniversary of 'Despicable Me,' Minions Announces New Collab Series
Fashion

Celebrating the 10th Anniversary of 'Despicable Me,' Minions Announces New Collab Series

Presented by Minions
Verdy, Yeenjoy and Joya partnerships are on the horizon.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Palace, LV, BAPE and Brain Dead.

 

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