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Founded 2013
Headquarters Diamond Bar, CA, United States

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Description

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.
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Latest Collections

Here Are NTWRK's Top Ten Drops From TRANSFER Festival
Fashion

Here Are NTWRK's Top Ten Drops From TRANSFER Festival

Presented by NTWRK
The first two-day virtual festival by NTWRK begins tomorrow.

BAIT Travels to 2071 With 'Cowboy Bebop' Capsule
Fashion

BAIT Travels to 2071 With 'Cowboy Bebop' Capsule

An out-of-this-world collaboration.


BAIT To Release Nike Sportswear "Hidden Message" Pack Early
Footwear

BAIT To Release Nike Sportswear "Hidden Message" Pack Early

The Japan-exclusive drop includes Air Max 95s, Air Force 1s and Air Max 2090s with cut-away uppers that reveal hidden details.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, mastermind JAPAN, Awake NY, Palace and more.

BAIT's Latest Drop Features an "International" Star Wars Capsule
Fashion

BAIT's Latest Drop Features an "International" Star Wars Capsule

Featuring classic ’70s-era movie poster graphics.

Discovery Channel and BAIT Honor the Great White Shark With Collaborative Capsule
Fashion

Discovery Channel and BAIT Honor the Great White Shark With Collaborative Capsule

Just in time for ‘Shark Week.’

Editors' Picks: Footwear Getting Us Through 2020
Footwear

Editors' Picks: Footwear Getting Us Through 2020

Here’s what we’re wearing during this unprecedented year.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Off-White™, Anti Social Social Club, BAPE and more.

BAIT Pays Homage to Basketball With Iconic Characters from 'Peanuts'
Fashion

BAIT Pays Homage to Basketball With Iconic Characters from 'Peanuts'

“Life is Ball.”

BAIT Taps Goodsmile Company for 'Naruto Shippuden' Nendoroid Capsule
Fashion

BAIT Taps Goodsmile Company for 'Naruto Shippuden' Nendoroid Capsule

Centered around Team 7.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, PLEASURES, AWGE, Palace and more.

BAIT and Reebok Add to “Toy Story” Release with “Army Men” Instapump Fury OG
Footwear

BAIT and Reebok Add to “Toy Story” Release with “Army Men” Instapump Fury OG

Each pair of sneakers come with special toy packaging.

 

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