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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Kiko Kostadinov & ASICS Unveil Upcoming GEL-Sokat Infinity Runner
Footwear

Kiko Kostadinov & ASICS Unveil Upcoming GEL-Sokat Infinity Runner

With a campaign by Frank Lebon.
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7.5K   5 Comments
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UPDATE: Sneakerwolf Debuts a Fiery ASICSTIGER GEL-Kayano Collaboration
Footwear

UPDATE: Sneakerwolf Debuts a Fiery ASICSTIGER GEL-Kayano Collaboration

“ANARCHY IN THE EDO PERIOD.”
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23.7K   5 Comments
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ASICS GEL-BND™ Sneaker Revives a Past Icon With a Street Twist
Footwear

ASICS GEL-BND™ Sneaker Revives a Past Icon With a Street Twist

Presented by ASICS
A shoe that is uniquely built from past models.
Presented by ASICS /
9.5K   5 Comments
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Yu Nagaba and ASICSTIGER Unveil a Tender GELSAGA Capsule
Fashion

Yu Nagaba and ASICSTIGER Unveil a Tender GELSAGA Capsule

Celebrating the one-year anniversary of the company’s Shibuya location.
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14.5K   10 Comments
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ASICSTIGER Gives the GEL-Saga a Retro Zebra Update
Footwear

ASICSTIGER Gives the GEL-Saga a Retro Zebra Update

A throwback to the archives.
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3.3K   3 Comments
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Vivienne Westwood & ASICS Tease Sneaker Collaboration
Footwear

Vivienne Westwood & ASICS Tease Sneaker Collaboration

With the first sneakers set to drop this Spring.
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9.9K   2 Comments
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ASICS Readies New GEL-KAYANO 25 for the 2019 Tokyo Marathon
Footwear

ASICS Readies New GEL-KAYANO 25 for the 2019 Tokyo Marathon

Representing Japan.
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8.1K   0 Comments
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ASICS & Hasbro Deliver "Storm Shadow" & "Snake Eyes" GEL-Lyte IIIs for 'G.I. Joe' Collection
Footwear

ASICS & Hasbro Deliver "Storm Shadow" & "Snake Eyes" GEL-Lyte IIIs for 'G.I. Joe' Collection

The line also includes New Era hats and a utility bag.
By /
17.9K   5 Comments
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Asics GEL-Kayano 5.1 Releases In OG Colorway
Footwear

Asics GEL-Kayano 5.1 Releases In OG Colorway

Streamlining the classic silhouette.
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7.3K   2 Comments
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ASICS GEL-Kayano 5 OG Gets South Beach Miami Color Scheme
Footwear

ASICS GEL-Kayano 5 OG Gets South Beach Miami Color Scheme

Available now for $120 USD.
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4.2K   8 Comments
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The 10 Best Sneakers From Paris Fashion Week's FW19 Runways
Footwear

The 10 Best Sneakers From Paris Fashion Week's FW19 Runways

Footwear collabs from sacai, OAMC, UNDERCOVER and more.
By /
55.4K   17 Comments
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Harmony Paris & ASICS Continue Collaboration With GEL-Kayano 25 Pack
Footwear

Harmony Paris & ASICS Continue Collaboration With GEL-Kayano 25 Pack

Coming in metallic monochrome or fluorescent yellow.
By /
6.4K   7 Comments
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