ASICS Calls Upon Global Creatives For Its “ENGINEERED FOR EVERYDAY” Campaign
ASICS Top 10
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Description
ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections
Introducing a new iteration to The GEL-QUANTUM 180™ line.
Alongside the colorful adidas YEEZY BOOST 700 “Sun,” the food-focused Nike SB Dunk Low “Street Hawker,” the Patta x New Balance 991 and more.
In case you needed to add any all-year-round staples to your rotation.
Sleek, stylish single-colored takes on the lauded ’00s runner.
Only 72 pairs will be available to the public, and you can only access them with a code received with the previous pair.
Paying homage to its Japanese roots.
Presented by
1800 Tequila
There’s still (just about) time.
The lace shrouds are swappable, too.
Highlighted by chrome accents.
Capping off the silhouette’s 30th anniversary celebrations.
Fitted with a leopard print upper, silver leather overlays, lime green and blue detailing, and a technical sole unit.
