ASICS

ASICS Top 10

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS GEL Saga Royal/White/Neon
Footwear

ASICS GEL Saga Royal/White/Neon

ASICS and its classic GEL line sees another release for its Saga silhouette, this time in a

ASICS Gel Atlantis Black/Soft Grey/Yellow
Footwear

ASICS Gel Atlantis Black/Soft Grey/Yellow

Minimalistic yet with a strong note of contrast, the latest spring release from ASICS takes on an


ASICS 2015 GEL-Lyte III "Okayama Denim" Pack
Footwear

ASICS 2015 GEL-Lyte III "Okayama Denim" Pack

ASICS offers a new iteration of the hallmark GEL-Lyte III this season, sourcing one of the prized

Concepts Sets Up a Buildout for its ASICS "8-Ball" Collaboration Release in New York
Footwear

Concepts Sets Up a Buildout for its ASICS "8-Ball" Collaboration Release in New York

Celebrating its recent ASICS “8-Ball” collaboration, Cambridge-based retailer Concepts produces a

ASICS 2015 GEL-Lyte III "Plaid" Pack
Footwear

ASICS 2015 GEL-Lyte III "Plaid" Pack

The GEL-Lyte III gets an update from ASICS for 2015 with the introduction of the brand’s new

ASICS GEL-Lyte III "Miami Vice"
Footwear

ASICS GEL-Lyte III "Miami Vice"

ASICS is apparently already looking forward to summertime, dropping a clean white leather take on

ASICS Tiger Crane & Turtle
Footwear

ASICS Tiger Crane & Turtle

ASICS’ newly christened sport luxury line, ASICS Tiger, is coming hot out of the gates with a pair

Concepts x ASICS GEL-Lyte V Off White/Cream
Footwear

Concepts x ASICS GEL-Lyte V Off White/Cream

Fresh off yesterday’s Instagram teaser, Concepts has unveiled its latest collab with ASICS. Making

ASICS Gel Sight Off White/Champagne Gold
Footwear

ASICS Gel Sight Off White/Champagne Gold

ASICS introduces a new off-white and champagne gold rendition of its classic Gel Sight runner.

ASICS Tiger 2015 Spring/Summer GEL-Lyte III "High Voltage" Pack
Footwear

ASICS Tiger 2015 Spring/Summer GEL-Lyte III "High Voltage" Pack

In commemoration of the 25th anniversary of the GEL-Lyte III silhouette, ASICS unveils the “High

ASICS Renames its Lifestyle Line as ASICS Tiger
Footwear

ASICS Renames its Lifestyle Line as ASICS Tiger

ASICS will be launching its sports luxury line, ASICS Tiger. The lifestyle label will be targeting

ASICS 2015 Gel Lyte III "Valentine's Day" Pack
Footwear

ASICS 2015 Gel Lyte III "Valentine's Day" Pack

Playing with the chocolate and roses Valentine’s Day theme, ASICS will be dropping a corresponding

 

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