ASICS Renames its Lifestyle Line as ASICS Tiger

ASICS will be launching its sports luxury line, ASICS Tiger. The lifestyle label will be targeting

By
Footwear
15,277 Hypes 0 Comments

ASICS will be launching its sports luxury line, ASICS Tiger. The lifestyle label will be targeting the American streetwear market while still being heavily influenced by professional athletics and performance. The line’s releases include the mita sneakers x ASICS GEL-Lyte III which dropped January 24 and the upcoming ASICS Tiger Gel Series — which is comprised of the “GEL-Lyte” and “GEL-Saga” — all in honor of the GEL-Lyte III’s 25th anniversary.

The ASICS Tiger name is intertwined with the history of ASICS itself. From its inception in 1949, the brand was launched as Onitsuka Tiger, the same moniker adopted by founder Kihachiro Onitsuka. Staying true to its commitment to promote health through sport, the Onitsuka Tiger stripes have since become symbolic to premium performance. The company name then changed to ASICS in 1977 after Onitsuka Tiger merged with JELENK and GTO.

A special pop-up store for the new ASICS Tiger line will be open from January 25 to March 5 at Shibuya PARCO PART-1 department store in Japan. Additionally, every month, ASICS Tiger will be dropping a new collaborative model of the GEL-Lyte III at different stockists around the world. Keep an eye out for the revamped ASICS Tiger line to come out in full force this year.

ASICS Tiger Pop-up Store
Shibuya PARCO PART-1,
15-1 Udagawachō, Shibuya-ku,
Tokyo 150-0042, Japan

Read Full Article
Photographer
Daigo Yamamoto/HYPEBEAST

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

736 Users Online

What to Read Next

LEGO Ideas Project "Run–D.M.C."
Design

LEGO Ideas Project "Run–D.M.C."

Matthias Haun recently created LEGO Ideas: “Run-D.M.C.” – a project that pays tribute to the

Rihanna featuring Kanye West & Paul McCartney – FourFiveSeconds (Lido Remix)
Music 

Rihanna featuring Kanye West & Paul McCartney – FourFiveSeconds (Lido Remix)

Rihanna, Kanye West and Paul McCartney’s “FourFiveSeconds” has only come out for a day, but rising

11 by Boris Bidjan Saberi 2015 Spring/Summer Campaign Video
Fashion

11 by Boris Bidjan Saberi 2015 Spring/Summer Campaign Video

As a teaser for its upcoming season, 11 by Boris Bidjan Saberi presents its 2015 spring/summer


A Bathing Ape x Kiehl’s 2015 Tohoku Charity Project
Fashion

A Bathing Ape x Kiehl’s 2015 Tohoku Charity Project

A Bathing Ape collaborates with Kiehl’s to produce a limited edition moisturizing cream. The

Sneaker Politics x Mitchell & Ness Patriot Beanie with Pom "Oatmeal"
Fashion

Sneaker Politics x Mitchell & Ness Patriot Beanie with Pom "Oatmeal"

Sneaker Politics joins American sports apparel brand Mitchell & Ness to produce the Patriot

Nike Air Huarache Run PRM Black/Reflect
Footwear

Nike Air Huarache Run PRM Black/Reflect

Nike has released a second, monochrome colorway to its revamped Air Huarache Run PRM sneaker model.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.