A.P.C. Taps Mizuno for a Collaborative Mountain Jacket Capsule
A.P.C. Top 100
Contemporary Parisian Brand
Profile
Description
French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
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Latest Collections
Releasing as a Japan-only exclusive.
Featuring the Supreme x COMME des GARÇONS logo tee.
Drawing inspiration from the tracks’ audiences, mechanics and standout drivers.
“Round 23” of A.P.C.’s upcycled soft furnishings is inspired by staircase architecture.
Channel your inner grunge kid, Kurt Cobain fantasy, or preppy school boy with Jean Touitou’s latest work.
Titled “Interaction #18,” the range features technical nylon, military-style cotton ripstop and more.
Coming with a tie dye effect on the rubber lace hoops.
Fun fact: each quilt is made from leftover A.P.C. fabrics.
Focusing on the French label’s original denim fit.
