“It’s Like Chefs Cooking Together”: Jean Touitou and Louise Trotter Discuss A.P.C and Lacoste’s New Collaboration
A.P.C. Top 100
Contemporary Parisian Brand
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Description
French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
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Latest Collections
The creative directors on daily uniforms, working together, and their new INTERACTION#14 collection.
Doused in vivid shades of coral, baby blue, lavender and more.
Offering organic cotton, logo-laden tees and sweatshirts.
Inspired by the works of artists Anni and Josef Albers.
Featuring a unique sewn logo and a hometown-inspired pineapple motif.
Including a range of patterns and prints.
The french contemporary brand is taking its shot at golf.
From the YEEZY BOOST 750 to a Hèrmes coat, a CELINE vest, Versace coats, and even a ping-pong set from BAPE.
Featuring a duo of ‘Despicable Me’-inspired pieces.
Featuring Craig Green, Off-White, A.P.C. and more.
Each piece takes its name from a Lou Reed song.
Featuring light outerwear, button-down shirts and more.
