Everything Dropping at HBX Archives This Week
A.P.C.
Contemporary Parisian Brand
Profile
Description
French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
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Latest Collections
From the YEEZY BOOST 750 to a Hèrmes coat, a CELINE vest, Versace coats, and even a ping-pong set from BAPE.
Featuring a duo of ‘Despicable Me’-inspired pieces.
Featuring Craig Green, Off-White, A.P.C. and more.
Each piece takes its name from a Lou Reed song.
Featuring light outerwear, button-down shirts and more.
Arriving almost 30 years after they began working together.
Vintage-inspired apparel and accessories inspired by the store’s Western curation.
Vibrant colors have been used to convey a renewed sense of hope.
These brands want their clothes back – and many are offering significant discounts.
All profits will go towards the youth music organization, The Roots Of Music.
Raf Simons, Prada, JACQUEMUS and more at up to 50% off.
