A.P.C. Dips Into Beauty With A.P.C. SELF-CARE
Here to kick off your grooming ritual.
Since its 1987 founding, A.P.C. has taken the calm precision of French flare to fuel its calm, yet versatile fashion personality. But alongside wardrobe staples and several collaborations that have seen brands like Mizuno and J.W. Anderson, the brand has had a strong quilt line with the co-direction of Jessica Ogden. Even in its current robustness, the A.P.C. world is getting a bit bigger with the launch of A.P.C. SELF-CARE.
Here to kick off your grooming ritual, A.P.C. SELF-CARE marks the brand’s debut venture into the beauty space. Entirely genderless, the collection contains six products featuring a body lotion, a hand lotion, a cologne, a lip balm, a body soap and a hand soap. Elevating the pieces is a nature-oriented orange blossom scent. The range of pieces comes in minimal white and jade green packaging.
“In fashion as in the cosmetics industry, the balance between too much and not enough is difficult to find. It’s a real job,” said A.P.C. founder/creative director, Jean Touitou. “These six products are the best possible. They are designed to make you feel good and comfortable and help you to have a good day.”
Check out the offering in the gallery above. A.P.C.’s debut body care line, A.P.C. SELF-CARE is available now in-store and online.
